Top US furniture brand Michael Amini sees increased share in the UAE’s furniture market
Mr. Michael Amini, the famous designer and Chairman & CEO of AICO visited Dubai this week and met with Interiors, one of the most reputable furniture and home furnishing companies in the UAE, which distributes the brand in the UAE. Aimed at expanding its gallery on all interior floors Amini would like to personally see the potential of the industry in the UAE and the region and create products that will meet the demands of the consumers.
He said: “For the last 26 years, we have produced high quality and intricately designed home furnishings that is loved and appreciated worldwide. I believe that furniture should not only bring a beautiful and sophisticated aesthetic into the home, but provide functionality and technology to meet the ever-changing needs of the consumer and this is what we are offering to this market. The UAE is a unique market and the consumers here have a high regard for quality brands so we hope that our brand meets their expectations.”
Michael Amini product lines include complete bedroom and dining collections, high-fashion upholstery, a stunning line of top-of-bed fashions, and a commercial office, modern case goods and leather upholstery, accent furniture, contract division and new division that offers complete high fashion smaller scale furniture signed to furnish apartments and smaller spaces. He was joined in early 2010 by world-renowned actress and artist Jane Seymour to launch a new design division for AICO. This new division has been enormously successful with several collections currently in production under the brand name Michael Amini and Jane Seymour, A Design Collaboration.
Mr. Raed Dibs, General Manager of Interiors, said: “It is indeed an honour to welcome Mr. Amini to Dubai. As one of the highly recognized and also decorated names in the industry, Mr. Amini’s passion for the industry is well known. His vision, innovation and design creativity have transformed AICO into one of the acclaimed brands across the world. Our companies have a valued relationship for several years and we have much to learn from his experience and dedication to the field, especially in view of the region’s fast expanding furniture market.”
In addition to Amini’s passion for design and fashion, he strives to lead by example in producing unmatched quality in both modern and classic categories, combining Old World craftsmanship with the most modern production techniques. This commitment to quality and innovation is the cornerstone to his ability to create intricate designs rich with hidden extras and features that cater to the needs and desires of the customer. Intricately carved headboards, velvet lined-drawers, unique lighting features, and generously proportioned seating are just a sampling of the attention to detail found throughout each collection.